The following article is taken from the July 2019 edition of SAIFInisght Magazine.
Lee Jackson, of Jackson & Browning Funeral Directors, tells SAIFInsight why he uses Funeral Notices, and the results he's had so far.
What made you decide to try the new Funeral Notice feature?
It’s free, it’s easy and it’s straightforward. I work with Golden Charter which is easy, so I thought this must be easy too. When I Google my name, it’s Golden Charter that comes up, and localfuneral.co.uk is the same.
Had you used any other online tool or site to create a Funeral Notice previously?
I had trialled options and never been happy with them. localfuneral.co.uk notices are easy and quick I've got other things to be doing with the funeral so I don’t have much time.
How did you find the process of setting up a notice for the first time? Was it easy or difficult to get started?
It was very straightforward and self-explanatory. You can sign in and out of the Notice feature and add details as you receive them. You can also publish Funeral Notices for funerals you conducted months ago.
I like that it's not published until I press it. I can wait for the information to come in from the family and it takes seconds to go back and update it.
What would you say to other funeral directors who haven’t yet tried the Funeral Notice feature?
I would say, give it a go. Why not? Firstly, it’s free, so if you don't like it you can just stop using it. Secondly, I don't think the funeral industry is with the times, and this is a good way to move into the 21st century. Thirdly, it's free advertising, and we all know how expensive advertising can be.
Every time the funeral notice is shared or looked at, it's your business that people are seeing.
Do you have any other comments about localfuneral.co.uk more generally?
localfuneral.co.uk gives us more visibility and online presence. Emails from localfuneral.co.uk are also helpful - it lets you know where the leads come from.
On average, we get three calls per week through localfuneral.co.uk. It shows that people are searching for Jackson & Browning.
